However, that is not as simple as you may think How We Used to Remove App Placements So, you may want to prevent your ads from showing on any mobile apps. It’s not unusual to see lots of activity for placements such as torch apps – when you are quite literally playing for clicks from people as they stumble around in the dark! When a significant amount of your budget has been spent on these apps, that adds up to a lot of wastage. The problem is, many of these mobile app placements are considered low-quality and can result in a high proportion of unintentional clicks. You may find (as we have done for most of our clients) that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions. Mobile applications are part of the Google Display Network, so your ads are eligible to show when people play mobile app games or are just checking the weather through an app. You may have noticed when checking your display placements (where your ads are shown) that there are a lot of mobile apps appearing. But sometimes Display campaigns can be…frustrating. With Google Display ads, advertisers can use engaging imagery, clever remarketing, and features such as similar audiences to generate huge brand awareness at a very reasonable cost. Not only do they offer a more cost-effective reach than a Google Search campaign, but they also allow advertisers and organisations to be creative with how ads look and who they are targeted to. Display ads can be an extremely useful part of any Google Ads campaign.
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